Marketing and Customer Innovation Manager, Roche Italy
Driving Health Care Strategy in the COVID Era
Fabrizio Bellina is a Marketing and Customer Innovation Manager for Roche Italy. In this new role overseeing open innovation programs, Fabrizio is responsible for developing relationships with potential partners and investors and designing systems and customer experiences across the biotech company's disease areas.
Fabrizio was drawn to the Driving Health Care Strategy program because he saw it presenting an opportunity to better understand the latest developments in the macro health care environment while making connections with Harvard Medical School and other global health care leaders.
The program was delivered in a web-based format with live virtual class sessions and self-paced learning and discussions taking place over four weeks. Topic areas that were of particular interest to Fabrizio included shaping new models of care, introducing patient-reported data into clinical practices and evolving trends in reimbursement.